How do two besties go from reading thrillers to running a viral romance book club? This week, I chat with the hilarious duo behind Two Bookends, the creators of that viral football-smut-announcer video (yes, that one with over 9M views on TikTok). But there’s so much more to their story, from book recs and bloopers to building an authentic, monetized community around their love of reading. We dive into: 📈 How they went viral more than once 📚 Why they started their romance book club and ...
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How do two besties go from reading thrillers to running a viral romance book club? This week, I chat with the hilarious duo behind Two Bookends, the creators of that viral football-smut-announcer video (yes, that one with over 9M views on TikTok). But there’s so much more to their story, from book recs and bloopers to building an authentic, monetized community around their love of reading. We dive into: 📈 How they went viral more than once 📚 Why they started their romance book club and ...
What if you could run a bookstore without actually owning a storefront? In this episode, we chat with Alicia Boemi, the founder of Lakeside Books in Lake Geneva, Wisconsin. It’s a charming indie bookstore that lives inside another store and rolls around town in a tricked-out trailer. Yep, she’s running two bookstores in one… without the overhead of a full brick-and-mortar. We talk about: How Alicia landed a “shop within a shop” and why she doesn’t even have to staff it Why she launched...
Shelf Made Stories
How do two besties go from reading thrillers to running a viral romance book club? This week, I chat with the hilarious duo behind Two Bookends, the creators of that viral football-smut-announcer video (yes, that one with over 9M views on TikTok). But there’s so much more to their story, from book recs and bloopers to building an authentic, monetized community around their love of reading. We dive into: 📈 How they went viral more than once 📚 Why they started their romance book club and ...
