How do two besties go from reading thrillers to running a viral romance book club? This week, I chat with the hilarious duo behind Two Bookends, the creators of that viral football-smut-announcer video (yes, that one with over 9M views on TikTok). But there’s so much more to their story, from book recs and bloopers to building an authentic, monetized community around their love of reading. We dive into: 📈 How they went viral more than once 📚 Why they started their romance book club and ...
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How do two besties go from reading thrillers to running a viral romance book club? This week, I chat with the hilarious duo behind Two Bookends, the creators of that viral football-smut-announcer video (yes, that one with over 9M views on TikTok). But there’s so much more to their story, from book recs and bloopers to building an authentic, monetized community around their love of reading. We dive into: 📈 How they went viral more than once 📚 Why they started their romance book club and ...
She Ran Out of Books on Vacation. 6 Months Later, She Owned a Bookstore.
Shelf Made Stories
24 minutes
2 months ago
She Ran Out of Books on Vacation. 6 Months Later, She Owned a Bookstore.
What happens when a book-loving mom of two runs out of reading material on vacation? If you’re Kelly Vann, you open a bookstore. We chat with Kelly, founder of Lit Actually, a romance and fantasy bookshop tucked inside Olive’s Eatery in Baldwinsville, NY. She walks us through her journey from idea to grand opening in just six months… while working full-time in marketing, raising two kids, and figuring it out as she goes. From pop-ups and cheeky bookmarks to navigating diversity and comm...
Shelf Made Stories
How do two besties go from reading thrillers to running a viral romance book club? This week, I chat with the hilarious duo behind Two Bookends, the creators of that viral football-smut-announcer video (yes, that one with over 9M views on TikTok). But there’s so much more to their story, from book recs and bloopers to building an authentic, monetized community around their love of reading. We dive into: 📈 How they went viral more than once 📚 Why they started their romance book club and ...
