How do two besties go from reading thrillers to running a viral romance book club? This week, I chat with the hilarious duo behind Two Bookends, the creators of that viral football-smut-announcer video (yes, that one with over 9M views on TikTok). But there’s so much more to their story, from book recs and bloopers to building an authentic, monetized community around their love of reading. We dive into: 📈 How they went viral more than once 📚 Why they started their romance book club and ...
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How do two besties go from reading thrillers to running a viral romance book club? This week, I chat with the hilarious duo behind Two Bookends, the creators of that viral football-smut-announcer video (yes, that one with over 9M views on TikTok). But there’s so much more to their story, from book recs and bloopers to building an authentic, monetized community around their love of reading. We dive into: 📈 How they went viral more than once 📚 Why they started their romance book club and ...
How One Mom Turned a Meme Into the Ultimate “Bookcation”
Shelf Made Stories
25 minutes
3 months ago
How One Mom Turned a Meme Into the Ultimate “Bookcation”
What if you could spend an entire weekend doing nothing but reading, relaxing, and connecting with other book lovers? I’m talking no chores, no to-do lists, and no interruptions? That’s exactly what Mallory Anderko dreamed up when she created Bookcation, a reading retreat that’s part cozy getaway, part book club, and part soul recharge. In this episode, Mallory shares: How a decade-long fiction drought ended with one Emily Henry novelThe Instagram meme that sparked the Bookcation ideaHer firs...
Shelf Made Stories
How do two besties go from reading thrillers to running a viral romance book club? This week, I chat with the hilarious duo behind Two Bookends, the creators of that viral football-smut-announcer video (yes, that one with over 9M views on TikTok). But there’s so much more to their story, from book recs and bloopers to building an authentic, monetized community around their love of reading. We dive into: 📈 How they went viral more than once 📚 Why they started their romance book club and ...
