How do two besties go from reading thrillers to running a viral romance book club? This week, I chat with the hilarious duo behind Two Bookends, the creators of that viral football-smut-announcer video (yes, that one with over 9M views on TikTok). But there’s so much more to their story, from book recs and bloopers to building an authentic, monetized community around their love of reading. We dive into: 📈 How they went viral more than once 📚 Why they started their romance book club and ...
All content for Shelf Made Stories is the property of Christina Nicholson and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
How do two besties go from reading thrillers to running a viral romance book club? This week, I chat with the hilarious duo behind Two Bookends, the creators of that viral football-smut-announcer video (yes, that one with over 9M views on TikTok). But there’s so much more to their story, from book recs and bloopers to building an authentic, monetized community around their love of reading. We dive into: 📈 How they went viral more than once 📚 Why they started their romance book club and ...
Since releasing this episode, ShelfCare Box has gone out of business. She went from 0 to 1,000 subscribers in one year. In two years, she was bringing in one million dollars in revenue. Five years ago, Lorena Hixson launched her first subscription box. Because reading has always been a cornerstone of her personal growth, healing, and self-care journey, she wanted to create an experience that encourages more women to slow down, prioritize themselves, and reconnect with the joy of r...
Shelf Made Stories
How do two besties go from reading thrillers to running a viral romance book club? This week, I chat with the hilarious duo behind Two Bookends, the creators of that viral football-smut-announcer video (yes, that one with over 9M views on TikTok). But there’s so much more to their story, from book recs and bloopers to building an authentic, monetized community around their love of reading. We dive into: 📈 How they went viral more than once 📚 Why they started their romance book club and ...
