How do two besties go from reading thrillers to running a viral romance book club? This week, I chat with the hilarious duo behind Two Bookends, the creators of that viral football-smut-announcer video (yes, that one with over 9M views on TikTok). But there’s so much more to their story, from book recs and bloopers to building an authentic, monetized community around their love of reading. We dive into: 📈 How they went viral more than once 📚 Why they started their romance book club and ...
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How do two besties go from reading thrillers to running a viral romance book club? This week, I chat with the hilarious duo behind Two Bookends, the creators of that viral football-smut-announcer video (yes, that one with over 9M views on TikTok). But there’s so much more to their story, from book recs and bloopers to building an authentic, monetized community around their love of reading. We dive into: 📈 How they went viral more than once 📚 Why they started their romance book club and ...
Converting Your Audience into Book Box Subscribers
Shelf Made Stories
19 minutes
7 months ago
Converting Your Audience into Book Box Subscribers
Listen in as author Lou Emerson reveals how she transformed her love of cozy crime fiction into a subscription box business. Lou shares how she delivers an immersive reading experience by pairing mystery novels with page-specific gifts, built a loyal subscriber base through a clever email challenge, and manages the chaos of "Christmas every month" from her home. Perfect for mystery lovers and aspiring entrepreneurs, this episode unpacks the business behind giving readers the ultim...
Shelf Made Stories
How do two besties go from reading thrillers to running a viral romance book club? This week, I chat with the hilarious duo behind Two Bookends, the creators of that viral football-smut-announcer video (yes, that one with over 9M views on TikTok). But there’s so much more to their story, from book recs and bloopers to building an authentic, monetized community around their love of reading. We dive into: 📈 How they went viral more than once 📚 Why they started their romance book club and ...
