Shelf Impactors™ PodcastSEASON 4 - EPISODE 9Disruptor Brands - Still Breaking the Mould?Podcast Hosts: Lisa Hastings from SGKMark Grey from Blue Nectar DesignOverviewIn this conversation, Mark and Lisa explore the evolution of disruptive and challenger brands, discussing how these brands have shifted from being bold and noisy to more nuanced and culturally specific. They analyze the impact of media, consumer expectations, and the need for brands to continuously reinvent themselves in a crowded market. The discussion also touches on emerging trends in branding and the future of maverick brands, emphasising the importance of authenticity and emotional connection with consumers.Chapters00:00 The Evolution of Disruptive Brands03:08 Challenger Brands in a Crowded Market05:58 Cultural Specificity of Disruption09:04 The Role of Tone and Media in Disruption11:54 Reinventing the Brand: From Disruptor to Norm14:57 Consumer Expectations and Brand Authenticity17:56 Emerging Trends in Maverick Branding21:01 The Future of Challenger Brands#shelfimpactorspodcast , #brandingdesign , #packagingdesign , #artificialintelligence , #branding , #design , #agencyculture , #clientrelationships , #creativeindustry , #brandidentity , #digitalpresence , #AIinbranding , #brandexperience , #brandauthenticity , #consumerexpectations, #marketing , #strategies , #brandevolution , #disruptivebrands, #challengerbrands, #marketingstrategy , #brandevolution, #consumerbehavior, #culturalspecificity, #brandauthenticity, #emergingtrends, #maverickbranding, #futureofbranding