Shelf Impactors™ Podcast SEASON 4 - EPISODE 6Unwrapping NostalgiaPodcast Hosts:Lisa Hastings from SGKMark Grey from Blue Nectar DesignOverviewIn this engaging podcast, Lisa and Mark explore the theme of nostalgia in branding and packaging. They discuss how retro packaging evokes memories and emotions, the psychological impact of nostalgia, and the significance of iconic brands. The conversation also delves into the Museum of Brands, showcasing how it serves as a trip down memory lane for many. They highlight the evolution of packaging formats, the importance of sustainability, and innovative solutions for modern branding. Ultimately, they emphasize the intersection of old and new in branding, providing insights for brands looking to tap into nostalgia while remaining relevant in today's market.Chapters/ Timestamps00:00 Unwrapping Nostalgia: The Power of Retro Packaging02:41 The Impact of Nostalgia on Branding05:10 Exploring Iconic Brands and Their Evolution07:58 The Role of Packaging in Evoking Memories10:41 Sustainability and Modern Packaging Trends13:37 Innovative Approaches to Nostalgic Branding16:12 The Emotional Connection of Packaging19:01 Future of Packaging: Balancing Nostalgia and Functionality21:49 Conclusion: The Lasting Impact of Nostalgia on Consumers#shelfimpactorspodcast , #brandingdesign , #packagingdesign , #artificialintelligence , #branding , #design , #agencyculture , #clientrelationships , #creativeindustry , #brandidentity , #digitalpresence , #AIinbranding , #brandexperience , #brandauthenticity , #consumerexpectations, #marketing , #strategies , #brandevolution , #casestudies #nostalicpackaging #nostalgia #retropackaging