On this episode, we’re joined by Paige Billings, VP of Marketing at Anthem Snacks - the veteran-owned jerky brand started by a former Green Beret - and Founder of Dot Digital Media. We dive into how Anthem has pushed into unconventional retail channels and the strategies for succeeding in limited shelf space environments - from Lowe’s, Home Depot, and Dick’s Sporting Goods to United Airlines’ in-flight program - proving that discovery doesn’t have to happen in the grocery aisle. We also explo...
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On this episode, we’re joined by Paige Billings, VP of Marketing at Anthem Snacks - the veteran-owned jerky brand started by a former Green Beret - and Founder of Dot Digital Media. We dive into how Anthem has pushed into unconventional retail channels and the strategies for succeeding in limited shelf space environments - from Lowe’s, Home Depot, and Dick’s Sporting Goods to United Airlines’ in-flight program - proving that discovery doesn’t have to happen in the grocery aisle. We also explo...
On this episode, we’re joined by Sean Campbell, COO at Semifreddi’s - the Bay Area-based beloved artisan bakery known for its sourdough. Before Semifreddi’s, Sean led operations at Kiva Confections, helping scale one of the nation’s top cannabis edibles brands from ~$20M to ~$150M in revenue, and held ops roles at Double Rainbow Ice Cream and San Francisco Salt Company. He’s a rare operator who’s scaled ops in traditional food, frozen, ambient, and regulated cannabis, bringing a cross-c...
Shelf Help: The Tactical CPG Podcast
On this episode, we’re joined by Paige Billings, VP of Marketing at Anthem Snacks - the veteran-owned jerky brand started by a former Green Beret - and Founder of Dot Digital Media. We dive into how Anthem has pushed into unconventional retail channels and the strategies for succeeding in limited shelf space environments - from Lowe’s, Home Depot, and Dick’s Sporting Goods to United Airlines’ in-flight program - proving that discovery doesn’t have to happen in the grocery aisle. We also explo...
