On this episode, we’re joined by Paige Billings, VP of Marketing at Anthem Snacks - the veteran-owned jerky brand started by a former Green Beret - and Founder of Dot Digital Media. We dive into how Anthem has pushed into unconventional retail channels and the strategies for succeeding in limited shelf space environments - from Lowe’s, Home Depot, and Dick’s Sporting Goods to United Airlines’ in-flight program - proving that discovery doesn’t have to happen in the grocery aisle. We also explo...
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On this episode, we’re joined by Paige Billings, VP of Marketing at Anthem Snacks - the veteran-owned jerky brand started by a former Green Beret - and Founder of Dot Digital Media. We dive into how Anthem has pushed into unconventional retail channels and the strategies for succeeding in limited shelf space environments - from Lowe’s, Home Depot, and Dick’s Sporting Goods to United Airlines’ in-flight program - proving that discovery doesn’t have to happen in the grocery aisle. We also explo...
Peter Barsoom - The Brand that Pioneered Functional Cannab*s
Shelf Help: The Tactical CPG Podcast
48 minutes
2 months ago
Peter Barsoom - The Brand that Pioneered Functional Cannab*s
On this episode, we’re joined by Peter Barsoom, the Co-Founder & CEO of 1906, the fast-acting, function-first cannabis brand that has defied the odds to become a leader in the space. A former Wall Street exec turned plant-medicine operator, Peter breaks down how 1906 customized their rapid onset tech, why they started with pressed pills and how naming SKUs by effect helped create an entirely new lane in cannabis. Peter takes us inside 1906’s R&D playbook, the terpenes and edibles myth...
Shelf Help: The Tactical CPG Podcast
On this episode, we’re joined by Paige Billings, VP of Marketing at Anthem Snacks - the veteran-owned jerky brand started by a former Green Beret - and Founder of Dot Digital Media. We dive into how Anthem has pushed into unconventional retail channels and the strategies for succeeding in limited shelf space environments - from Lowe’s, Home Depot, and Dick’s Sporting Goods to United Airlines’ in-flight program - proving that discovery doesn’t have to happen in the grocery aisle. We also explo...
