On this episode, we’re joined by Sierra Thomas, Founder and CEO of Tropink - the Hawaiian-inspired, functional beverage brand made with real tropical fruit, vitamin D, broad spectrum hemp (no THC), and a little bit of carbonation. Sierra spent a decade in media and music before going alcohol-free in 2010. She’s bootstrapped Tropink thus far, scaling into premier retail locations across her home state of Oregon. We dive into Sierra’s formulation journey, why she chose broad-spectrum hemp...
All content for Shelf Help: The Tactical CPG Podcast is the property of Adam Steinberg and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
On this episode, we’re joined by Sierra Thomas, Founder and CEO of Tropink - the Hawaiian-inspired, functional beverage brand made with real tropical fruit, vitamin D, broad spectrum hemp (no THC), and a little bit of carbonation. Sierra spent a decade in media and music before going alcohol-free in 2010. She’s bootstrapped Tropink thus far, scaling into premier retail locations across her home state of Oregon. We dive into Sierra’s formulation journey, why she chose broad-spectrum hemp...
Paige Billings - Selling Meat Sticks into United Airlines, Lowe's, Home Depot, and Dick's Sporting Goods
Shelf Help: The Tactical CPG Podcast
39 minutes
1 week ago
Paige Billings - Selling Meat Sticks into United Airlines, Lowe's, Home Depot, and Dick's Sporting Goods
On this episode, we’re joined by Paige Billings, VP of Marketing at Anthem Snacks - the veteran-owned jerky brand started by a former Green Beret - and Founder of Dot Digital Media. We dive into how Anthem has pushed into unconventional retail channels and the strategies for succeeding in limited shelf space environments - from Lowe’s, Home Depot, and Dick’s Sporting Goods to United Airlines’ in-flight program - proving that discovery doesn’t have to happen in the grocery aisle. We also explo...
Shelf Help: The Tactical CPG Podcast
On this episode, we’re joined by Sierra Thomas, Founder and CEO of Tropink - the Hawaiian-inspired, functional beverage brand made with real tropical fruit, vitamin D, broad spectrum hemp (no THC), and a little bit of carbonation. Sierra spent a decade in media and music before going alcohol-free in 2010. She’s bootstrapped Tropink thus far, scaling into premier retail locations across her home state of Oregon. We dive into Sierra’s formulation journey, why she chose broad-spectrum hemp...
