On this episode, we’re joined by Sierra Thomas, Founder and CEO of Tropink - the Hawaiian-inspired, functional beverage brand made with real tropical fruit, vitamin D, broad spectrum hemp (no THC), and a little bit of carbonation. Sierra spent a decade in media and music before going alcohol-free in 2010. She’s bootstrapped Tropink thus far, scaling into premier retail locations across her home state of Oregon. We dive into Sierra’s formulation journey, why she chose broad-spectrum hemp...
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On this episode, we’re joined by Sierra Thomas, Founder and CEO of Tropink - the Hawaiian-inspired, functional beverage brand made with real tropical fruit, vitamin D, broad spectrum hemp (no THC), and a little bit of carbonation. Sierra spent a decade in media and music before going alcohol-free in 2010. She’s bootstrapped Tropink thus far, scaling into premier retail locations across her home state of Oregon. We dive into Sierra’s formulation journey, why she chose broad-spectrum hemp...
Nick Mallory - Leading Marketing for a 15-Brand Bev-Alc PE Portfolio
Shelf Help: The Tactical CPG Podcast
49 minutes
2 months ago
Nick Mallory - Leading Marketing for a 15-Brand Bev-Alc PE Portfolio
On this episode, we’re joined by Nick Mallory, VP of Marketing at Ackley Brands, the Pacific Northwest, family-owned beverage platform behind a growing portfolio of wine and beer brands (15 as of now). Nick breaks down Ackley’s origin story and roll-up thesis, the decision framework for what makes a great fit, and the first-90-days playbook once a brand joins the family. We dig into “thin slicing” markets (how small is small enough), how to organize shared services vs. brand-dedicated teams, ...
Shelf Help: The Tactical CPG Podcast
On this episode, we’re joined by Sierra Thomas, Founder and CEO of Tropink - the Hawaiian-inspired, functional beverage brand made with real tropical fruit, vitamin D, broad spectrum hemp (no THC), and a little bit of carbonation. Sierra spent a decade in media and music before going alcohol-free in 2010. She’s bootstrapped Tropink thus far, scaling into premier retail locations across her home state of Oregon. We dive into Sierra’s formulation journey, why she chose broad-spectrum hemp...
