On this episode, we’re joined by Paige Billings, VP of Marketing at Anthem Snacks - the veteran-owned jerky brand started by a former Green Beret - and Founder of Dot Digital Media. We dive into how Anthem has pushed into unconventional retail channels and the strategies for succeeding in limited shelf space environments - from Lowe’s, Home Depot, and Dick’s Sporting Goods to United Airlines’ in-flight program - proving that discovery doesn’t have to happen in the grocery aisle. We also explo...
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On this episode, we’re joined by Paige Billings, VP of Marketing at Anthem Snacks - the veteran-owned jerky brand started by a former Green Beret - and Founder of Dot Digital Media. We dive into how Anthem has pushed into unconventional retail channels and the strategies for succeeding in limited shelf space environments - from Lowe’s, Home Depot, and Dick’s Sporting Goods to United Airlines’ in-flight program - proving that discovery doesn’t have to happen in the grocery aisle. We also explo...
Mehek Khera - Scaling Smart: A Balanced Approach to Velocity and Door Count
Shelf Help: The Tactical CPG Podcast
42 minutes
1 month ago
Mehek Khera - Scaling Smart: A Balanced Approach to Velocity and Door Count
On this episode, we’re joined by Mehek Khera, the Founder & CEO of Niramaya Foods, heritage-inspired Indian foods built for modern eating. Mehek takes us inside her two-year R&D sprint to turn homestyle recipes into clean-label, shelf-stable dips (no artificial preservatives) and then expands the platform with Naan Pretzels designed for snackable trial. We go deep on formulation and process controls (pH, water activity, hot-fill), the oil-free reformulation and how she kept texture an...
Shelf Help: The Tactical CPG Podcast
On this episode, we’re joined by Paige Billings, VP of Marketing at Anthem Snacks - the veteran-owned jerky brand started by a former Green Beret - and Founder of Dot Digital Media. We dive into how Anthem has pushed into unconventional retail channels and the strategies for succeeding in limited shelf space environments - from Lowe’s, Home Depot, and Dick’s Sporting Goods to United Airlines’ in-flight program - proving that discovery doesn’t have to happen in the grocery aisle. We also explo...
