Whether we’re cooking it, eating it, or talking about it - food is at the centre of all our lives - food is universal. With all the buzz around organic food, superfoods, and sustainable eating, we were thrilled to meet Tassa Agustriana, founder of Thrive Food Consulting and a food technology expert who’s determined to bridge the gap between quality standards, sustainability, and ethical sourcing in Southeast Asia’s fast-growing food and beverage industry. The discussion covers the impact of global events on supply chains, the meaning of organic certification, and the importance of transparency in labeling. Tassa also highlights the evolving trend of functional beverages and the challenges of maintaining product quality through sustainable practices. Whether you’re interested in food trends, sustainability, or starting a business in the F&B sector, this episode offers valuable insights and practical advice. 00:00 Meet Tassa: Founder of Thrive Food Consulting
04:23 Food and beverage industry
07:44 What does organic mean in the food industry?
11:18 Is organic food worth the price?
15:54 Red flags on the food labels
21:15 What are the loopholes in food testing process?
25:36 South Asian spices in modern packing
31:35 What are functional beverages?
34:25 Things we do in Kitchen that are not healthy
36:55 Deși ingredients in beauty products
41:07 From farm to table: What’s the product journey?
49:39 Sustainability in the food & beverage industry
54:43 Beyond sustainable packaging: What’s changing in food industry?
57:59 Is overconsumption the cause of all food related problems?
1:00:17 What’s the market size of F&B industry?
1:10:19 Biggest challenges in starting a food business
01:12:37 How important localisation is in marketing your product?
01:20:03 Production and sourcing challenges in F&B industry Connect with: Tassa Agustriana: https://www.linkedin.com/in/tassaagustriana/ Sana Khalid: https://www.linkedin.com/in/sanakay/
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