Rachel Taulelei is an inspiring business leader and a strong advocate for the Maori economy, purpose-driven business models and Aotearoa’s food and beverage industry. She began her global career at New Zealand Trade & Enterprise in North America. Once returning home she set up sustainable seafood company Yellow Brick Road, which was later acquired by Kono before she became CEO of the group. She’s now the co-founder of business design and brand strategy firm, Oho. Rachel is a multifaceted business leader and wears a number of other hats, from Director to Basketball Team Owner. In this episode of the She Started It podcast Rachel shares openly about the learnings from her career on leadership, establishing your personal values and staying true to them, how to build and authentically nurture your network, and so much more.