This article from hercollegenetworth.com provides female athletes with advice on how to utilize social media to build their personal brand. The article outlines key strategies including defining their brand identity, identifying their target audience, setting goals, creating engaging content, and leveraging different social media platforms. The author also explains Name, Image, Likeness (NIL) opportunities, emphasizing the importance of understanding regulations, partnering with brands, creating sponsored content, and managing contracts. Finally, the article stresses the significance of monitoring and adapting their strategy based on analytics, social media trends, and audience feedback.