The Simple Shift That Turns Struggling Companies Into Market Leaders with Laura Patterson

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She Is A Leader - The Podcast

with Ask Yvi

139 episodes

3 days ago

Real conversations for women who lead differently. Join Yvonne Heimann, Leadership & Efficiency Coach, for honest discussions with female leaders who are rewriting the rules on their own terms. Every episode explores the challenges women face in leadership - from building effective teams to creating systems that grow your business without burning you out. We dive into what matters: balancing intuition with strategy, building sustainable success, and leading authentically. Whether you're a digital entrepreneur, executive, or business owner, you'll discover practical strategies for team management, business automation, leadership development, and personal growth. No fluff, no cookie-cutter advice - just real conversations about what works when you're ready to step into bigger leadership while staying true to yourself. This isn't about following someone else's blueprint. It's about finding your unique leadership style and building a business that supports the life you want. Join us to explore frameworks that help you evolve as a leader without losing what makes you, you. Perfect for female executives, women entrepreneurs, business owners, and anyone ready to lead with both vision and heart. New episodes cover leadership strategies, business systems, team building, and the intersection of feminine wisdom and strategic action. She Is A Leader is brought to you by AskYvi.com, where visionary leaders find personalized support to transform their leadership impact through people-centered systems that scale.

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The Simple Shift That Turns Struggling Companies Into Market Leaders with Laura Patterson

She Is A Leader - The Podcast

34 minutes

4 months ago

The Simple Shift That Turns Struggling Companies Into Market Leaders with Laura Patterson

Have you ever wondered what it actually takes for a company to put customers at the heart of everything they do, beyond just catchy slogans? Today, we’re tackling why so many businesses struggle to be truly customer-centric, even when they know it’s the key to lasting growth.
First, there’s the challenge of breaking old habits and getting teams out of their sales-driven comfort zones. Next, it’s aligning everyone—from marketing to customer service—so that every part of the company supports the buyer’s journey. And of course, figuring out how to measure success in ways that matter beyond hitting revenue targets.

Joining us is Laura Patterson, founder of Vision Edge Marketing and an expert in data-driven growth. With over twenty years helping companies worldwide, Laura brings actionable strategies to bridge silos and focus teams on meaningful, customer-first outcomes.

In this episode, you’ll learn how to shift your company’s mindset, get your team on board, and use data to drive real, sustainable results.

Grab Laura's Free Resources Here: https://visionedgemarketing.com/resources/

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DISCLAIMER:
This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.
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🌟 Meet Laura Patterson

Website: https://visionedgemarketing.com/
LinkedIn: https://www.linkedin.com/in/laurapattersonvem/
YouTube: https://www.youtube.com/@VisionEdgeMarketing
Facebook: https://www.facebook.com/marketingtransformation

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🌟Connect with Yvi

https://instagram.com/askyvi
https://www.facebook.com/AskYvi/

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🏆 Highlights 🏆

00:00 | Introduction

03:00 | Why Customer Centricity Drives Real Growth

09:04 | Connecting Customer Goals with Metrics

12:27 | Aligning Teams Around Customer Outcomes

17:56 | The Marketing Metrics That Truly Matter