About Steph Zangeneh Azam  Steph Zangeneh Azam founded Studio Crone to serve women entering a new chapter and seeking visuals that reflect their depth, clarity, and experience. Focusing on brand identity, website design, and brand photo strategy, she guides clients toward designs that feel thoughtful, grounded, and fully aligned with who they’ve become. Summary When we were ready to dive deep into rebranding of the She Designs Podcast, going with Steph Zangeneh Azam, was a no brainer. The process for us felt like a rebirth and having her on the third part of our Lady Phoenix series aligns perfectly.  After the Burn (part 1) of releasing what no longer serves and the Void (part 2) of sitting with the emptiness of the unknown, the Rise is where reinvention, creation, and manifestation come in. Going through the process of branding and website development in a business is a perfect illustration of this phase.  In our engaging conversation with Steph, we explore the evolution of branding and the importance of aligning one's business identity with personal values. Using creativity and storytelling along with her experience in photography, Steph aims to serve women seeking aligned visuals.   Golden Nuggets:  A trip to Georgia O'Keeffe's home reignited Steph's creative spark. Aligned branding boosts confidence and attracts the right clients. Taking breaks can lead to disconnection; focusing on clients can reignite passion. Women in midlife inspire courage to pursue new paths. Tuning into oneself is crucial for clarity in branding. Brand photos should align with the established brand identity. Seeking help from professionals can guide the branding journey. Show Notes:  00:00 Intro & The Journey to Studio Chrone 03:58 The Power of Photography in Branding 09:40 Rebranding: A Personal Evolution 13:42 Aligning Brand and Identity 20:27 The Importance of Visual Storytelling 25:36 Inspiration from Women in Midlife 28:41 Tuning into Your Inner Voice   Where to find Steph: Website Instagram   Join our community! Follow this podcast and share with a friend! In the world of podcasts, reviews are everything! Please rate and review this episode on your favorite platform.  Visit our website to get the latest on episodes, behind the scenes info, and upcoming events & retreats.  Say hi on the gram!