n this episode, I'm sitting down with my good friend, master coach, and spiritual director, Heather Burns, for one of the most honest conversations we've ever had about building a kingdom business with true clarity. Heather shares her incredible, raw journey from running an 8-figure business and losing it overnight (while 27 weeks pregnant!) to realizing that even success by "the world's standards" couldn't deliver the freedom she craved. We dig deep into the messy middle of entrepreneurship, unpacking why so many of us struggle to say what we want to say online. We talk about how the fear of being misunderstood holds our message captive, and how to stop operating from a people-pleasing place. More than anything, this conversation is an invitation to discover the true source of your conviction, because, as Heather powerfully states, your subconscious will not let you lie—you cannot sell or share what you haven't fully embodied. If you're ready to trade comfort for conviction and finally unlock your authentic voice, this episode is a must-listen.   What You'll Learn to Spark Clarity & Courage The Hidden Reason Your Message Isn't Clear: We expose the single biggest fear that keeps purpose-driven women from hitting "post," and it has nothing to do with your marketing strategy. The Ultimate Freedom Formula: Discover why achieving external success (money, titles, platforms) will never satisfy, and how to start the internal wrestling that unlocks the authentic freedom you're truly seeking. Conviction Over Comfort: Learn the necessary mindset shift that moves you from being a nervous content creator to a powerful truth teller—and why this shift is about saving others, not proving yourself. How to Embody Your Message: I break down why your "elevator pitch" feels fake sometimes, and why your body knows if you're lying about your message, forcing you to do the internal work first.   Apply for fireBRAND 2025 Here: https://melissaleahughes.com/firebrandacademy Grab the free social media content system here: https://melissaleahughes.com/free-guides Book a Clarity Call: https://melissaleahughes.com/clarity-call Have your content done for you at Rise Social Media Agency: https://melissaleahughes.com/rise   Website: www.melissaleahughes.com   Social Channels: TikTok: https://www.tiktok.com/@melissaleahughes Melissa's Instagram: https://www.instagram.com/melissaleahughes/ Rise Instagram: https://www.instagram.com/risesocialmediaagency/?hl=en Facebook: https://www.facebook.com/melissa.harrington.758 Youtube: https://www.youtube.com/@melissaleahughes   Heather's Instagram: https://www.instagram.com/heathershriverburns?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==