Today’s episode is a bit of a different one!  It’s not a tips, how-to’s, action steps kind of episode, it’s the story. A story of where art meets science and the power of smell to transport us.  Today's episode is featuring Helida Dodd, owner of Marbella Perfumes, who loves bringing stories and scents together in a powerful way.  We get into how she started, where the path in the road took her on a totally different journey, and some of the things she has to face and overcome as a product-based, artisan business owner. Our conversation covers:  How Helida went from engineering to perfume Why smells are so important for connection  Parallels between storytelling and scents Advice for for artisans, makers, and product-based businesses to overcome common fears getting in the way of their success And more!  Books and Podcasts Mentioned The Alice Network by Kate Quinn  The Ride of a Lifetime by Bob Iger Content with Character Podcast with Emily Aborn  The Perfume Making Podcast with Karen Gilbert   About Helida:  Helida Dodd is a Perfumer for lovers of beautiful fragrances who can’t tolerate traditional perfumes. She loves showing how perfume and smells are as a sensorial component to teach critical thinking, create new habits, and form cohesive teams.  She’s a former Industrial Engineer who spent many years in healthcare, logistics and supply chain management. Today, she uses her engineering and chemistry background to create intricate perfumes and showcase the relationship between art and science. When she’s not concocting her exquisite formulas or speaking, you can find her spending time with her husband and two teenagers, volunteering with the Children’s Voice Choir, biking, doing yoga, or daydreaming about traveling. Connect with Helida: Website Instagram  Facebook   About Emily Aborn Content Copywriter and Podcast Host:  Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 98+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast