Everyone works very hard to attract new leads for their business, yet without nurturing those new relationships by doing timely follow-ups will turn a warm lead cold in the blink of an eye.  This misstep can cost your business significant revenue, and that’s why we dove deep into the subject of how to do meaningful follow ups in today's episode. Some of the key points you will hear are: The best way to do follow-ups and reach-outs that don’t feel pushy or salesy,  Meredith shares the "SAFE" method for strategic follow-ups that if followed keeps you in an authentic and clean sales energy. Susan shares the importance of having a "value library" of resources to share with people you want to follow up with. This can make the process easier and more authentic.  Resources:  The "Power Up" Resource Guide by Meredith Vaish, with a relaxation playlist.  Join us in the She Boss Cafe community, where Susan invites you into live, interactive podcast episodes, networking events and great relationships. ____________________ Key Quotes: - "Good follow up is not just about what you can do and what you should say and when you should say it, but it really has a lot to do with who you are as you're coming into it." -  "Follow ups and reach outs are about adding value, nurturing people with information and with your thought leadership in a way that expands the way they think about things." - "If you are not listening to what Meredith is saying here, you will put all that shit on your calendar, and you will never do it."