Sharpen the Spear helps entrepreneurs escape the "owner prison" and scale their business. Hosted by a former Marine turned business coach, each episode offers quick strategies to gain freedom and success.
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Sharpen the Spear helps entrepreneurs escape the "owner prison" and scale their business. Hosted by a former Marine turned business coach, each episode offers quick strategies to gain freedom and success.
Mastering Sales and AI: Insights with Ted McKenna on Efficiency and Human Connection
Sharpen The Spear
51 minutes 4 seconds
1 week ago
Mastering Sales and AI: Insights with Ted McKenna on Efficiency and Human Connection
Richard Walsh and Ted McKenna delve into the evolving sales landscape and AI's role in enhancing efficiency. They explore AI's impact, limitations, and potential through concepts like prebuttals, while emphasizing the enduring relevance of B2B sales and human interaction. The episode covers the continuous sales cycle, engaging non-buying clients, and the Activator Advantage, focusing on relationship value. They discuss key behaviors of successful activators, transitioning owners to larger roles, overcoming customer indecision, and leveraging market advantages. Ted shares insights on making sales enjoyable and serving customers effectively.
Sharpen The Spear
Sharpen the Spear helps entrepreneurs escape the "owner prison" and scale their business. Hosted by a former Marine turned business coach, each episode offers quick strategies to gain freedom and success.
