Sharpen the Spear helps entrepreneurs escape the "owner prison" and scale their business. Hosted by a former Marine turned business coach, each episode offers quick strategies to gain freedom and success.
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Sharpen the Spear helps entrepreneurs escape the "owner prison" and scale their business. Hosted by a former Marine turned business coach, each episode offers quick strategies to gain freedom and success.
Digital Marketing Evolution and AI's Role with Dan Peterson
Sharpen The Spear
1 hour 5 minutes 19 seconds
1 week ago
Digital Marketing Evolution and AI's Role with Dan Peterson
Richard Walsh and Dan Peterson delve into the dynamic world of digital marketing. Dan shares his journey, the importance of platforms like YouTube, and the democratizing power of social media. They compare coaching with full-service marketing and discuss AI's growing influence, highlighting a Dollar Shave Club case study. The episode contrasts print and digital costs, explores Flipswitch's solutions for social media consistency, and emphasizes marketing integrity and ROI tracking. They wrap up with insights on crafting brand stories and preparing for AI's future impact on job sectors.
Sharpen The Spear
Sharpen the Spear helps entrepreneurs escape the "owner prison" and scale their business. Hosted by a former Marine turned business coach, each episode offers quick strategies to gain freedom and success.
