Price Smarter, Not Harder: AI’s Role in Modern Pricing Models and Making it Work for Your Business

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Sharp Vision

Twenty5

9 episodes

20 hours ago

Sharp Vision with Twenty5 dives into the benefits of prioritizing project pricing in business strategy and why it matters. Here at Twenty5, our mission is to empower businesses by optimizing their pricing and estimating systems, ultimately saving valuable time and increasing profitability. Listen for tips to managing bids and proposals, as well as insights and knowledge from pricing professionals. Visit us at https://www.twenty5.com/

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Price Smarter, Not Harder: AI’s Role in Modern Pricing Models and Making it Work for Your Business

Sharp Vision

28 minutes 45 seconds

5 months ago

Price Smarter, Not Harder: AI’s Role in Modern Pricing Models and Making it Work for Your Business

EP 5 | In this episode of Sharp Vision, we are joined by Patrick Wright, Head of AI at Twenty5, and Richard Minney, CPO & Co-founder of Twenty5 to explore how Artificial Intelligence is revolutionizing pricing strategies in complex, project-based businesses. From translating unstructured data into strategic insights to predicting the optimal price-to-win, AI is empowering companies to move beyond traditional cost-plus and time & materials models and toward outcome-based pricing that delivers both value and margin.

Topics covered:

How AI techniques like machine learning and large language models (LLMs) are transforming pricing
Real-world use cases: competitor pricing, bid optimization, and billing strategies
Why AI is essential for shifting to fixed-fee and value-based pricing models
The biggest misconceptions and challenges of AI adoption (and how to solve them)
What the future holds: from agentic AI to smarter, data-rich pricing organizations

Whether you're hesitant about AI or already exploring new tech, this episode will give you a clear view of where pricing is headed and what your organization can do today to get ahead.

Visit www.twenty5.com