Welcome to the Sharkpreneur Podcast with Kevin Harrington and Seth Greene. Kevin Harrington is the inventor of the infomercial, one of the original sharks from the hit tv show shark tank, and has generated over 5 billion dollars in TV and digital direct response sales. Seth Greene is the world’s #1 trusted authority on cutting edge direct response , a best-selling author, the only 3x Marketer Of The Year Nominee, and the founder of http://www.MarketDominationLLC.com On the podcast, Kevin & Seth interview SharkPreneurs who share straight talk on what it takes to explode your business.
All content for SharkPreneur is the property of Kevin Harrington & Seth Greene and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to the Sharkpreneur Podcast with Kevin Harrington and Seth Greene. Kevin Harrington is the inventor of the infomercial, one of the original sharks from the hit tv show shark tank, and has generated over 5 billion dollars in TV and digital direct response sales. Seth Greene is the world’s #1 trusted authority on cutting edge direct response , a best-selling author, the only 3x Marketer Of The Year Nominee, and the founder of http://www.MarketDominationLLC.com On the podcast, Kevin & Seth interview SharkPreneurs who share straight talk on what it takes to explode your business.
Episode 1206: Become the Most Trusted Voice in Your Market with Marcus Sheridan
SharkPreneur
23 minutes
1 week ago
Episode 1206: Become the Most Trusted Voice in Your Market with Marcus Sheridan
If your pipeline feels stuck, this playbook shows how honest answers and self-service tools can unlock demand fast.
In this episode of Sharkpreneur, Seth Greene interviews Marcus Sheridan, World-Renowned Communication expert, Author, and Keynote speaker, famed for turning a struggling pool company into a category leader through radical transparency. Marcus shares the “Big Five” topics buyers obsess over, why publishing pricing and comparisons builds trust, and how AI-driven, zero-click search makes being the definitive answer more important than SEO alone. He breaks down practical self-service tactics (like pricing estimators), free tools for topic ideation and AI readiness, and the communication habits that help small teams outperform giants.
Key Takeaways:
→ They Ask, You Answer 2.0: Obsess over buyer questions and address them openly in text and video
→ The Big Five: Cost, problems, comparisons, reviews, and “best” content reliably drives traffic, trust, and sales
→ Publish Pricing (Smartly): Teach ranges and cost drivers—humans, search engines, and AI reward clarity
→ Be the Answer in AI: As zero-click search grows, optimize to be cited by AI systems, not just ranked by Google
→ Self-Service Wins: Interactive tools (e.g., pricing estimators) give control to buyers and lift conversions
As a world-renowned communication expert, author, and keynote speaker, Marcus Sheridan helps brands, sales teams, and leaders build deeper human connections and establish more trust with their audiences.
With over 13 years of experience in the speaking industry and 23 years as an entrepreneur, Marcus has honed his craft as a master communicator, helping individuals and organizations transform the way they connect, engage, and influence.
His expertise has been tactfully applied across a diverse range of subjects including Sales, Leadership, Marketing, AI, personal development, and trust.
Connect With Marcus Sheridan:
Website: https://marcussheridan.com/
Instagram: https://www.instagram.com/marcussheridanspeaks/
X: https://x.com/thesaleslion
LinkedIn: https://www.linkedin.com/in/marcussheridan/
Learn more about your ad choices. Visit megaphone.fm/adchoices
SharkPreneur
Welcome to the Sharkpreneur Podcast with Kevin Harrington and Seth Greene. Kevin Harrington is the inventor of the infomercial, one of the original sharks from the hit tv show shark tank, and has generated over 5 billion dollars in TV and digital direct response sales. Seth Greene is the world’s #1 trusted authority on cutting edge direct response , a best-selling author, the only 3x Marketer Of The Year Nominee, and the founder of http://www.MarketDominationLLC.com On the podcast, Kevin & Seth interview SharkPreneurs who share straight talk on what it takes to explode your business.
