In this episode, „Share the best“ co-host Nathalie Medard welcomes Charlotta Lindborg, Head of HR Germany at JYSK, to talk about how values-based leadership becomes more than just words on a wall. Charlotta shares how JYSK has successfully embedded its Scandinavian roots into a German retail landscape – from empowering store managers and shaping a new leadership mindset, to ensuring that 8,000 employees across 943 stores not only know the company values but live them. What does it take to make corporate values stick? How do you balance cultural differences in international leadership? And why did Charlotta, a passionate retail leader with a background at IKEA and Netto, fall in love with a company she almost didn’t join? This episode is full of insights, real-life examples, and a clear message: values aren’t a campaign – they are a culture.