Shane Smith Has Questions is a dynamic, apolitical podcast hosted by Shane Smith dedicated to getting to the bottom of prominent instances of misinformation and disinformation while revealing the fascinating fundamental truths (if there are any?) of the most interesting and convoluted social and political issues of our time.
For advertising opportunities please email PodcastPartnerships@Studio71us.com
We want to make the podcast even better, help us learn how we can: https://bit.ly/2EcYbu4
Privacy Policy: https://www.studio71.com/terms-and-conditions-use/#Privacy%20Policy
All content for Shane Smith Has Questions is the property of VICE News & Studio71 and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Shane Smith Has Questions is a dynamic, apolitical podcast hosted by Shane Smith dedicated to getting to the bottom of prominent instances of misinformation and disinformation while revealing the fascinating fundamental truths (if there are any?) of the most interesting and convoluted social and political issues of our time.
For advertising opportunities please email PodcastPartnerships@Studio71us.com
We want to make the podcast even better, help us learn how we can: https://bit.ly/2EcYbu4
Privacy Policy: https://www.studio71.com/terms-and-conditions-use/#Privacy%20Policy
Why Playing It Safe Kills Brands ft. Mike Cessario | Shane Smith Has Questions
Shane Smith Has Questions
1 hour 17 minutes
3 months ago
Why Playing It Safe Kills Brands ft. Mike Cessario | Shane Smith Has Questions
Shane sits down with Liquid Death Founder/CEO Mike Cessario to talk branding, politics, and the power of provocation. They dive into how Liquid Death turned Internet hate into a billion-dollar water brand, why execution matters more than ideas, and how cultural tension fuels marketing breakthroughs. Cessario draws parallels between brand-building and political strategy, analyzing figures like Gavin Newsom, AOC, Trump, and Bernie Sanders through a marketer’s lens. They explore the dangers of brands playing it too safe, the role of advertisers as modern-day censors, and the shifting landscape of media in the age of AI, social virality, and meme culture. Packed with war stories, from Brandy ventures to high-stakes Super Bowl ads, this episode is a masterclass in disruptive marketing, joined with part cultural commentary and banter between two media-savvy provocateurs.
Don't miss a video! Subscribe NOW: http://bit.ly/Subscribe-to-VICE-News
Check out VICE News for more: http://vicenews.com
Learn more about your ad choices. Visit podcastchoices.com/adchoices
Shane Smith Has Questions
Shane Smith Has Questions is a dynamic, apolitical podcast hosted by Shane Smith dedicated to getting to the bottom of prominent instances of misinformation and disinformation while revealing the fascinating fundamental truths (if there are any?) of the most interesting and convoluted social and political issues of our time.
For advertising opportunities please email PodcastPartnerships@Studio71us.com
We want to make the podcast even better, help us learn how we can: https://bit.ly/2EcYbu4
Privacy Policy: https://www.studio71.com/terms-and-conditions-use/#Privacy%20Policy
