Marcel VanderMeer brings a refreshingly pragmatic European perspective to the AI automation conversation, cutting through the Silicon Valley hype with real-world implementation wisdom. This isn't another "AI will change everything" conversation. Instead, Marcel reveals why most successful "AI" projects are actually 80% traditional automation with just 20% machine learning sprinkled on top. In this episode we dive into the economics of automation, the hidden costs that blindside companies, and why the fastest path to ROI starts with fixing boring, repetitive tasks rather than building fantasy AI agents. Marcel shares frameworks for identifying genuine productivity gains versus expensive tech theater, plus real examples from European recruitment agencies that automated their way to 4-hour candidate delivery cycles. Key Takeaways ➡ 80% of successful AI implementations are actually basic automation, only 20% involves true machine learning ➡ Hidden automation costs include maintenance, token fees, training, integration, and documentation requirements ➡ European law now requires full AI documentation, creating accountability that US companies often skip ➡ The "AI agent" trend is mostly marketing fluff - real autonomous agents don't exist yet in practical business applications ➡ Quick wins beat grand visions: Focus on 90-day automation projects before building multi-year AI fantasies ➡ Companies that automate 2-day recruitment cycles down to 4 hours see immediate competitive advantages ➡ The biggest limitation isn't the technology - it's people not knowing what tasks to automate ➡ Red flag: When executives want to "replace everyone with agents" instead of improving specific processes ➡ Email and LinkedIn automation can save 400+ repetitive responses, but requires human-in-the-loop oversight ➡ Most automation ROI comes from eliminating boring tasks, not necessarily saving the most time per transaction Chapters 00:00 - Intro and Marcel's Background 02:47 - Evolution vs Revolution: Why AI Isn't That Different 05:49 - The Real Limitation is Human Imagination 07:26 - Separating Flashy Demos from Measurable Productivity 14:22 - Process Mapping: Start Here Before Any Automation 19:02 - Note-Taking and Summarization as Gateway Drugs 23:28 - Browser-Based AI and Multi-Tab Intelligence 29:40 - Red Flags: When Companies Want Surface-Level AI 33:23 - The 80/20 Rule Applied to AI vs Automation 44:30 - Hidden Costs That Destroy ROI 50:14 - Black Box Problem: When You Can't Fix What Breaks 54:26 - Revenue Generation vs Efficiency: What's the Difference? Sound Bites "The limitation of your possibilities is within yourself. It's not with the tool." - Marcel VanderMeer "People don't have an idea. They don't know what works. The biggest problem with AI is that people just don't ideate what could I do with this." - Shally Steckerl "There are no real AI agents now. There are agent look-alikes, but not real AI agents." - Marcel VanderMeer Guest Info Name: Marcel VanderMeerWebsite: klikwork.comLinkedIn: https://www.linkedin.com/in/marcel-vd-meer/Expertise: European automation consultant specializing in recruitment agency process optimization and AI implementation roadmaps