🎙️ Meet Ryan Englin the blue-collar hiring whisperer behind Core Matters. corematters.com/podcasts/ If you think the skilled trades talent shortage is just a pipeline problem, Ryan will challenge that fast. He’s helped hundreds of business owners ditch job boards and outdated tactics in favor of recruitment marketing that actually works — especially for essential, boots-on-the-ground roles. With Ryan, hiring isn’t HR’s job. It’s everyone’s job — and your culture is your magnet. Join us on Shally’s Alley as we unpack: - Why “post and pray” is dead - How to attract top-tier hourly talent — without raising wages - What most companies miss when recruiting in trades, logistics, and field ops - How to turn employees into recruiters and candidates into believers