An underused concept that more cannabis companies especially younger brands need to think about. We are living in some weird times with quarantine and elections, for example. People’s emotions are at an all time high, human interaction has sucked and we lack basic compassion towards one another. As such, creating this sort of advertising strategy is a great option in marketing your cannabis brand especially for the future. @pffn.co, which is a SoCal brand, did a great job at doing this last night @cookieswoodlandhills @cookiesenterprises. I love companies that represent home, have bomb cannabis and still create a humanlike interaction with the people of their communities. If musical events and festivals are happening in 2021 (I pray that they are), branding through human interaction at these events and festivals will create a much longer-lasting effect on people than any massive billboard ad could ever do. DISCLAIMER: no legal advice or relationship intended. Strictly informational purposes.