Jack sits down in Panama City with Johan Castellanos founder of Verifik, to unpack the hard lessons of building, pivoting, and staying honest with the numbers. They explore the realities of operating in LATAM—Panama’s tax advantages, payment-rail gaps, hiring where talent density lives—and why raising capital locally demands extra grit. The through-line is discipline over ego: treat entrepreneurship like a vocation, listen harder than you speak, and let the market set the brief. They dig into...
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Jack sits down in Panama City with Johan Castellanos founder of Verifik, to unpack the hard lessons of building, pivoting, and staying honest with the numbers. They explore the realities of operating in LATAM—Panama’s tax advantages, payment-rail gaps, hiring where talent density lives—and why raising capital locally demands extra grit. The through-line is discipline over ego: treat entrepreneurship like a vocation, listen harder than you speak, and let the market set the brief. They dig into...
Ep. 70 | Stop Drinking the Startup Kool Aid - Crisobal Cortes
Shakin' Hands
43 minutes
2 months ago
Ep. 70 | Stop Drinking the Startup Kool Aid - Crisobal Cortes
Cristóbal is a Panama City entrepreneur behind Degusta, a restaurant discovery platform, and he now focuses on a B2B reservation product. He walks through the building from B2C into B2B, explaining why WhatsApp is a real competitor in LatAm, and how treating marketing as a science and prioritizing retention features actually moves the needle for restaurants. The conversation becomes tactical, focusing on unit economics, making the case for lifetime value over broker-style one-offs, and valida...
Shakin' Hands
Jack sits down in Panama City with Johan Castellanos founder of Verifik, to unpack the hard lessons of building, pivoting, and staying honest with the numbers. They explore the realities of operating in LATAM—Panama’s tax advantages, payment-rail gaps, hiring where talent density lives—and why raising capital locally demands extra grit. The through-line is discipline over ego: treat entrepreneurship like a vocation, listen harder than you speak, and let the market set the brief. They dig into...
