“10x Is Easier Than 2x" is a business book written by Dan Sullivan and Dr. Benjamin Hardy. 

It challenges the conventional mindset of gradual improvement and advocates for thinking bigger. The book argues that achieving ten times (10x) growth in a particular area of life or business is often easier than striving for just two times (2x) improvement. 

The authors emphasize the importance of setting audacious goals, leveraging exponential thinking, and embracing innovation to reach extraordinary levels of success. It encourages readers to shift their perspective and pursue ambitious, game-changing goals for greater results and fulfillment.

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