On this episode of the SeventySix Capital Sports Leadership Show - College Sports Edition, Wayne Kimmel and Co-Host Ken Shropshire interviewed Sports Agent and Founder of SANIL and AthleticDirectorU, Jason Belzer.

Belzer discusses the transformative changes in college athletics, particularly focusing on the impact of NIL (Name, Image, Likeness) rights, the evolving role of athletic directors, and the influence of private equity in the sports ecosystem. He emphasizes the need for transparency and education for young athletes navigating this new landscape, as well as the potential for collective bargaining to reshape the industry. Belzer also highlights the importance of community and unity in college sports, as institutions adapt to the rapidly changing environment.

Belzer, Esq. is co-founder and CEO of Student Athlete NIL (SANIL), an agency of record that specializes in assisting brands, universities and student-athletes navigate the new era of name, image and likeness. SANIL manages more than 45 NIL collectives at universities across the country and hosts the annual NIL Summit at the College Football Hall of Fame in Atlanta.

Belzer is also founder and President of GAME, Inc., an agency that specializes in the career management and marketing of coaches and the creation of collegiate sporting events. The firm represents more than 30 head Division I men’s and women’s basketball coaches and has negotiated more than $100 million in contracts to date.

He is also co-founder of AthleticDirectorU, a transformative digital media and professional development platform for college athletic administrators and coaches. ADU is the No. 1 read original content publication in the college sports industry.

Belzer graduated from Rutgers University, earning degrees in Sport Management and Political Science. He went on to receive his MBA from the University of Illinois and a JD from Rutgers University School of Law and is a licensed attorney in New York and New Jersey.

Ken Shropshire:

LinkedIn: https://www.linkedin.com/in/kenneth-shropshire-wharton/

Instagram: https://www.instagram.com/kennethshropshire/

Jason Belzer:

LinkedIn: https://www.linkedin.com/in/jasonbelzer/

X: https://x.com/JasonBelzer

Chapters:

00:00 The Evolution of College Athletics

09:19 Navigating NIL and Athlete Representation

17:50 The Impact of Direct Payments on College Sports

24:26 The Future of Private Equity in College Sports

32:10 The Role of Athletic Directors in Modern Sports