On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel interviewed the Founder of Snapback Sports, Jack Settleman.

Settleman explains how Snapback Sports was built on a simple yet powerful idea — highlighting the unique stories and experiences that make college football special. Rather than focusing solely on scores or highlights, Snapback brings fans inside the energy of the game day experience — the food, the traditions, the local culture, and the community that fuels it all.

Settleman and Kimmel explore how Snapback’s business model emphasizes authenticity and connection over pure scalability. Settleman shares that the brand’s success stems from community engagement — building meaningful relationships with fans, athletes, and creators alike. This people-first approach, he notes, has been key to sustaining growth while preserving the spirit of what makes sports content fun and relatable.

Settleman discusses his new trivia app, which has quickly gained traction among users for its interactivity and community-driven design. The app represents Snapback’s expansion into new formats, offering fans another way to engage with sports in real time while staying true to the brand’s identity. He also opens up about connecting personally with athletes, emphasizing that behind the fame and fandom, many of them share the same struggles, aspirations, and love for the game as their audience. This human connection has been essential to the content Snapback produces, making it both entertaining and deeply relatable.

Looking ahead, Jack shares his vision for the future of Snapback Sports — expanding the brand’s reach, deepening community connections, and exploring new collaborations that push the boundaries of sports media.

Chapters

00:00 Introduction to Snapback Sports and Jack Settleman

02:41 Exploring Unique College Football Experiences

06:16 The Business Model Behind Snapback Sports

09:09 Launching the Trivia App: A New Venture

12:18 Connecting with Athletes and Creators

14:21 The Importance of Community Engagement

18:11 Unique Stories from College Football

22:49 Jack's Entrepreneurial Journey

28:58 Future Plans and Collaborations

33:21 Mentorship and Influences in Jack's Career

Jack Settleman:

LinkedIn: https://www.linkedin.com/in/jack-settleman-424a73b1/

Instagram: https://www.instagram.com/jacksettleman/

X: https://x.com/jacksettleman