How are you leveraging your event content all year long? Event content serves as a high-impact accelerator to engage your audience during the event, and across marketing channels long after the event has ended. Emilie Lewis, SVP of Marketing, Audience, and Content Strategy at Emerald joins us for this exclusive live Sessions to dive deep into the evolving strategies for keeping your audience engaged—not just during your event, but 365 days a year. This discussion covered three critical elem...
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How are you leveraging your event content all year long? Event content serves as a high-impact accelerator to engage your audience during the event, and across marketing channels long after the event has ended. Emilie Lewis, SVP of Marketing, Audience, and Content Strategy at Emerald joins us for this exclusive live Sessions to dive deep into the evolving strategies for keeping your audience engaged—not just during your event, but 365 days a year. This discussion covered three critical elem...
Driving Business Growth with an Event Content Strategy with Bryan Funk
Sessions: The Event Marketing Podcast
47 minutes
9 months ago
Driving Business Growth with an Event Content Strategy with Bryan Funk
Incorporating events into your GTM strategy not only enhances your marketing efforts but also accelerates sales cycles and strengthens customer relationships to drive revenue growth. Events create opportunities for meaningful interactions, to gather real-time feedback, and go to ground-zero to understand customer pain points. These immersive experiences are a chance to delight prospects and customers, and drive significant pipeline growth. So, how do we ensure that events are a cornerst...
Sessions: The Event Marketing Podcast
How are you leveraging your event content all year long? Event content serves as a high-impact accelerator to engage your audience during the event, and across marketing channels long after the event has ended. Emilie Lewis, SVP of Marketing, Audience, and Content Strategy at Emerald joins us for this exclusive live Sessions to dive deep into the evolving strategies for keeping your audience engaged—not just during your event, but 365 days a year. This discussion covered three critical elem...
