Contractors are drowning in software. In this episode, Bill Brown sits down with Jenny Benbrook of Powerhouse Consulting Group to show you how to replace “shiny-object” chaos with a clear technology roadmap tied to business goals. We cover when ServiceTitan actually makes sense, how to fix foundations before layering AI, and the real costs of duplicate tools, unused licenses, and DIY implementations. What you’ll learn: Why a tech roadmap belongs next to your marketing budget The minimum viable foundation before turning on inventory, reporting, or AI How to size ServiceTitan adoption by company stage and goals CRP (Contractor Resource Planning): budget, stack selection, and rollout Avoiding hidden profit killers: tool overlap, poor onboarding, bad data Accountability loops for tools like Rilla/SalesPro and AI coaching The five vendor-evaluation questions to ask every time Topics discussed: ServiceTitan optimization, third-party vs native tools, Atlas expectations, inventory prerequisites, data trust and dashboards, PE/operator viewpoints, change management, SOPs, and realistic onboarding timelines. Guest:Jenny Benbrook, Powerhouse Consulting Group — ServiceTitan Titanium Partner helping contractors optimize core systems and design right-sized tech stacks. Who this is for: Owners, GMs, and ops leaders who want fewer tabs, cleaner data, and software that actually drives profit. Subscribe for more: AI, automation, pricing, and ops that work in the field. 👉 Join the ServiceTitan Hacks Facebook Group: Connect with 9,000+ ServiceTitan power users. Access free resources, AI automations, and proven tactics contractors are using to boost revenue. https://go.st-hacks.cc/servicetitanhacks Guest Links: Website: https://mypowerhouse.group/