In this episode of the Home Service Hacks podcast, host Bill Brown is joined by Kristen Deese, the founder of Virtual CFO for The Trades, to illuminate the path to financial clarity for contractors. Together, they delve into critical conversations about gross profit margins, overhead management, and understanding the essential financial statements that can transform a business from struggling to successful. Kristen shares her journey from helping her husband's home service business to becoming a trusted advisor to countless contractors across the nation. With practical advice on finding the right bookkeeper, understanding the roles within your accounting department, and the often overlooked significance of a Virtual CFO, listeners will gain valuable knowledge to strengthen their financial understanding. If you've ever wondered why some contractors thrive while others barely survive, this episode provides actionable insights into leveraging your financial data for growth and stability. Whether you're a startup seeking foundational advice or an established business aiming to refine your processes, this conversation sheds light on the financial strategies that truly matter. Learn More About Kristen here 👉 https://www.kristendeese.com/