Trades coaching myths exposed: Learn why cookie-cutter playbooks don’t work and how to fix your P&L, operations, and buy-in issues for real growth. 🚀 Contractors will walk away knowing exactly what to prioritize to scale from $1M to $10M and beyond. In this episode, Bill Brown sits down with Norris Ayvazian, founder of Service Crucible, to unpack: • Why most financials are set up incorrectly and how to fix your chart of accounts 📊 • The 3 P&L red flags contractors overlook (commissions, advertising, wages) • How private equity views home services and what contractors can learn from it 💰 • The importance of natural team buy-in vs. forced change • Marketing spend and customer acquisition: treating channels like stock investments 📈 • Building an AI-powered knowledge base to capture processes and eliminate inefficiency 🤖 • The role of memberships, LTV, and service-to-install balance in long-term profit This is a straight-shooting conversation about what’s broken in contractor coaching and how to build a business that customers, employees, and even investors value. 👉 Join the ServiceTitan Hacks Facebook Group Connect with 9,000+ ServiceTitan power users. Access free resources, AI automations, and revenue-boosting tactics tested in the field by contractors like you. https://go.st-hacks.cc/servicetitanhacks Guest: Norris Ayvazian | Service Crucible https://servicecrucible.com/