Join us in this episode as we explore practical strategies for sustainable evolution within service systems, and hear Phil discuss the importance of “stop starting and start finishing”. We'll navigate the terrain of avoiding massive transformations by continuously nourishing and maintaining systems, staying aligned with technological advancements and evolving business requirements. Delve into the critical role of collaboration between business and technology leaders in driving successful service transformations. We emphasize the necessity of transparent communication about trade-offs, ensuring decisions consider timelines, costs, and long-term sustainability. Embark on a journey through real-world examples showcasing the overcoming of initial resistance to incremental approaches. Discover how gradual implementation and stakeholder feedback can pave the way to success. Additionally, we'll discuss the potential impact of AI and machine learning in service operations, focusing on natural language understanding and user satisfaction. Throughout our conversation, we highlight the significance of partnership, culture, and continuous improvement in achieving transformational goals. Tune in to glean insights for navigating the ever-evolving landscape of service system evolution.   Phil Finucane @ Webhttps://pat.ai/phil@pat.ai   Phil Finucane @ LinkedInhttps://www.linkedin.com/in/phillipfinucane/   Wil Lombardihttps://www.linkedin.com/in/william-lombardi/   Fred Jambukeswaranhttps://www.linkedin.com/in/fredjam/