Send us a text In this episode we talk to Marzia Aricò about design leadership and Marzia shares great stories that illustrate the key to creating traction and long-term impact as a design leader. We particularly liked talking about Marzia's experience of taking design into London Business School and the challenges that she faced repositioning design as a way to generate commercial value, rather than a form of corporate entertainment or light relief. Marzia shares practical tips f...
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Send us a text In this episode we talk to Marzia Aricò about design leadership and Marzia shares great stories that illustrate the key to creating traction and long-term impact as a design leader. We particularly liked talking about Marzia's experience of taking design into London Business School and the challenges that she faced repositioning design as a way to generate commercial value, rather than a form of corporate entertainment or light relief. Marzia shares practical tips f...
How your design superpowers can spark innovation with Ian Crawford from NatWest Group.
Service Design YAP
43 minutes
11 months ago
How your design superpowers can spark innovation with Ian Crawford from NatWest Group.
Send us a text How can you encourage a retail bank, which will always focus on risk management and stability, to innovate? In this episode we talk with Ian Crawford, NatWest Group's Head of Innovation Design. We explore the ways in which designers are uniquely positioned to help corporate innovation programs to think differently. Ian shares how his group interviews design candidates to evaluate their innovation mindsets, and talks about the trends that his group believe will res...
Service Design YAP
Send us a text In this episode we talk to Marzia Aricò about design leadership and Marzia shares great stories that illustrate the key to creating traction and long-term impact as a design leader. We particularly liked talking about Marzia's experience of taking design into London Business School and the challenges that she faced repositioning design as a way to generate commercial value, rather than a form of corporate entertainment or light relief. Marzia shares practical tips f...
