Send us a text In this episode we talk to Marzia Aricò about design leadership and Marzia shares great stories that illustrate the key to creating traction and long-term impact as a design leader. We particularly liked talking about Marzia's experience of taking design into London Business School and the challenges that she faced repositioning design as a way to generate commercial value, rather than a form of corporate entertainment or light relief. Marzia shares practical tips f...
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Send us a text In this episode we talk to Marzia Aricò about design leadership and Marzia shares great stories that illustrate the key to creating traction and long-term impact as a design leader. We particularly liked talking about Marzia's experience of taking design into London Business School and the challenges that she faced repositioning design as a way to generate commercial value, rather than a form of corporate entertainment or light relief. Marzia shares practical tips f...
How to pitch and deliver great work when your client doesn't speak "Design", with John Lynch
Service Design YAP
1 hour 1 minute
6 months ago
How to pitch and deliver great work when your client doesn't speak "Design", with John Lynch
Send us a text In this episode we meet John Lynch, founder of Context Studio based in Dublin, Ireland. John's career path has taken him from countries where design is part of everyone's mindset, to places where some businesses have yet to see the full value that design can bring. He shares the approaches that he's used to gain traction and make the case for adopting Service Design and stories of how design-led approaches have helped his teams to engage diverse stakeholder gro...
Service Design YAP
Send us a text In this episode we talk to Marzia Aricò about design leadership and Marzia shares great stories that illustrate the key to creating traction and long-term impact as a design leader. We particularly liked talking about Marzia's experience of taking design into London Business School and the challenges that she faced repositioning design as a way to generate commercial value, rather than a form of corporate entertainment or light relief. Marzia shares practical tips f...
