Send us a text In this episode we talk to Marzia Aricò about design leadership and Marzia shares great stories that illustrate the key to creating traction and long-term impact as a design leader. We particularly liked talking about Marzia's experience of taking design into London Business School and the challenges that she faced repositioning design as a way to generate commercial value, rather than a form of corporate entertainment or light relief. Marzia shares practical tips f...
All content for Service Design YAP is the property of Service Design Network UK and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text In this episode we talk to Marzia Aricò about design leadership and Marzia shares great stories that illustrate the key to creating traction and long-term impact as a design leader. We particularly liked talking about Marzia's experience of taking design into London Business School and the challenges that she faced repositioning design as a way to generate commercial value, rather than a form of corporate entertainment or light relief. Marzia shares practical tips f...
Design's role in transformation programs with Livework's Ben Reason.
Service Design YAP
41 minutes
6 months ago
Design's role in transformation programs with Livework's Ben Reason.
Send us a text Design is often seen as an activity that happens at the front-end of transformation programs, but what if companies adopted a design-led approach to their overarching transformation? In this episode, we catch up with the legendary Ben Reason, founder of Livework Studio to hear about the firms 6 pillars of design led-transformation, the work that Livework has done with Adidas, TFL, Kone and the NHS (and to get a glimpse into Livework's three, top sectret trophy cabinets). Check ...
Service Design YAP
Send us a text In this episode we talk to Marzia Aricò about design leadership and Marzia shares great stories that illustrate the key to creating traction and long-term impact as a design leader. We particularly liked talking about Marzia's experience of taking design into London Business School and the challenges that she faced repositioning design as a way to generate commercial value, rather than a form of corporate entertainment or light relief. Marzia shares practical tips f...
