Send us a text In this episode we talk to Marzia Aricò about design leadership and Marzia shares great stories that illustrate the key to creating traction and long-term impact as a design leader. We particularly liked talking about Marzia's experience of taking design into London Business School and the challenges that she faced repositioning design as a way to generate commercial value, rather than a form of corporate entertainment or light relief. Marzia shares practical tips f...
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Send us a text In this episode we talk to Marzia Aricò about design leadership and Marzia shares great stories that illustrate the key to creating traction and long-term impact as a design leader. We particularly liked talking about Marzia's experience of taking design into London Business School and the challenges that she faced repositioning design as a way to generate commercial value, rather than a form of corporate entertainment or light relief. Marzia shares practical tips f...
Are you a Design Leader or a Business Leader? YAP talks with Marzia Aricò
Service Design YAP
38 minutes
2 weeks ago
Are you a Design Leader or a Business Leader? YAP talks with Marzia Aricò
Send us a text In this episode we talk to Marzia Aricò about design leadership and Marzia shares great stories that illustrate the key to creating traction and long-term impact as a design leader. We particularly liked talking about Marzia's experience of taking design into London Business School and the challenges that she faced repositioning design as a way to generate commercial value, rather than a form of corporate entertainment or light relief. Marzia shares practical tips f...
Service Design YAP
Send us a text In this episode we talk to Marzia Aricò about design leadership and Marzia shares great stories that illustrate the key to creating traction and long-term impact as a design leader. We particularly liked talking about Marzia's experience of taking design into London Business School and the challenges that she faced repositioning design as a way to generate commercial value, rather than a form of corporate entertainment or light relief. Marzia shares practical tips f...
