For service leaders chasing efficiency, profitability, and better customer outcomes, there’s one lever that’s often overlooked: service parts. Despite its central role in uptime, technician productivity, and customer satisfaction, parts strategy is rarely treated as a strategic priority. But amongst top performers, that’s changing—and fast.

Tune in as we’re joined by Cole Sutter, VP of Global Customer Success for Syncron. We’ll explore why service parts are becoming a critical pillar of modern service operations. Cole will share insights from the field on how companies are rethinking their approach to spare parts—not just as a logistics challenge, but as a driver of profitability, retention, and long-term customer value. Whether you’re focused on operational excellence, servitization, or workforce stability, this conversation will challenge how you think about your parts strategy—and what it could unlock.

Cole Sutter is Vice President of Global Customer Success at Syncron, where he leads customer satisfaction, retention, and value realization across the company’s global portfolio. Syncron empowers OEMs to sell more parts, more profitably, through aftermarket intelligence that seamlessly connects planning, pricing, warranty, and service. His career spans consulting, product operations, and customer success leadership, including previous roles as Syncron’s Chief Operating Officer of Products and Chief of Staff.