In this week’s episode, Andy Roddick sits down with Tony Godsick: Roger Federer’s longtime agent, business partner, and CEO of TEAM8. Andy and Tony have a wide-ranging conversation about Federer’s legacy, the creation of the Laver Cup, and how monumental deals with Uniqlo and On Running came to life. Andy and Tony discuss Roger’s personality behind-the-scenes, the inner workings of player management, and how the Federer family became a part of tennis history. COMMENT BELOW: What do you think was Federer’s smartest business move? What are some other iconic athlete deals that come to mind? 📩 Sign up for the 5 Setter Newsletter here: https://servedmedia.substack.com/ Check out some Served Merch: https://store.servedpodcast.com/ 🎾 Join the Served Chucker's Club for Exclusive Perks: https://www.youtube.com/channel/UC0k_--YLuTNuDvq1Dw4zHmw/join 📱If you're new to the Served with Andy Roddick, we're happy you're here! Follow us for more: https://www.instagram.com/servedpodcast/ https://bsky.app/profile/servedpodcast.bsky.social https://www.tiktok.com/@served_podcast Theme music composed, produced, and mixed by Dan Whittemore. Instagram: https://www.instagram.com/dwhit.wav/ ⏰ Timestamps: 0:00 Welcome to Served 1:18 Shanghai Humidity & Scheduling Rants 10:36 Tony Godsick Joins the Show 11:45 Inside the Laver Cup: Logistics, Growth & Planning 18:00 Why Federer’s Vision Made Laver Cup Work 23:00 How Godsick Measures Success & the Politics of Tennis 26:30 Building a Partnership with Roger Federer 33:00 The Truth Behind Federer’s Nike Split & Uniqlo Deal 43:10 The Birth of On Running’s Federer Partnership 58:00 Federer’s Character and Why He Always Delivers 1:02:00 Monica Seles’ Role in Godsick’s Career 1:04:50 Raising a Tennis Family: Mary Joe & the Kids 1:08:00 College Tennis, NIL, and the Future Path to the Pros 1:13:55 Closing Thoughts & Invitation to London Laver Cup Learn more about your ad choices. Visit podcastchoices.com/adchoices