You’re not competing with AI. You’re competing with how people use AI, and more importantly, how they position themselves. In this final episode of The Strategic Ad Manager’s Guide to AI and Staying in Demand, Brandi lays out exactly how to become the strategic partner your clients never want to lose. This isn’t just about prompts and productivity hacks. This is about owning your expertise, leveraging AI to enhance your value, not replace it, and communicating that value clearly with your cli...
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You’re not competing with AI. You’re competing with how people use AI, and more importantly, how they position themselves. In this final episode of The Strategic Ad Manager’s Guide to AI and Staying in Demand, Brandi lays out exactly how to become the strategic partner your clients never want to lose. This isn’t just about prompts and productivity hacks. This is about owning your expertise, leveraging AI to enhance your value, not replace it, and communicating that value clearly with your cli...
Mastering Your Message: How to Communicate Your Value to Attract Champagne Clients
Serve Scale Soar®
15 minutes
6 months ago
Mastering Your Message: How to Communicate Your Value to Attract Champagne Clients
Good communication is the key to any successful business. But let’s be honest—it can feel really hard to figure out what to say to attract the right clients. This week, I’m sharing how to create a clear message that connects with the kind of clients you really want to work with. I call them “champagne clients”—they’re the ones who truly value what you offer and help your business grow, without needing you to post nonstop, cut your prices, or completely change your brand. Topics Covered In Thi...
Serve Scale Soar®
You’re not competing with AI. You’re competing with how people use AI, and more importantly, how they position themselves. In this final episode of The Strategic Ad Manager’s Guide to AI and Staying in Demand, Brandi lays out exactly how to become the strategic partner your clients never want to lose. This isn’t just about prompts and productivity hacks. This is about owning your expertise, leveraging AI to enhance your value, not replace it, and communicating that value clearly with your cli...
