In this episode, Björn and Vanda discuss various aspects of product management, focusing on the integration of SEO strategies and customer journey frameworks. They highlight the importance of intent in content creation and explore how to effectively shape the customer journey to increase conversion rates. Additionally, the SEO Canvas is introduced as a tool for value creation and improved team communication.

The episode concludes with insights into the future of SEO and the growing need for a stronger customer-centric approach.

Key Takeaways:

• Integrating SEO into product management is crucial.
• Intent is the key to effective content creation.
• The customer journey must be broken down into distinct phases.
• The SEO Canvas helps define value for the user.
• Value creation is a core aspect of product management.
• Cross-functional collaboration is essential for success.
• Customer retention requires continuous strategy adjustments.
• Analyzing user needs is indispensable.
• Future SEO strategies must be more customer-focused.
• Communication is the key to successful projects.