🎙️ Episode Summary
In this episode, Björn Darko and Vanda Pokecz dive into the challenges and strategies of scaling in SEO. They highlight the importance of hypotheses and testing, automation in content creation, internal linking, site migrations, and cultural differences in SEO strategy. The conversation also includes practical examples and emphasizes the critical role of processes and teamwork—offering valuable insights into how to scale SEO effectively and sustainably.

🔑 Key Takeaways

• A strong foundation is essential for scaling SEO.

• Hypotheses and testing are crucial for success.

• Automation can significantly increase efficiency in content creation.

• Internal linking is a key element of a scalable SEO strategy.

• Migrations should be done incrementally to minimize risks.

• Cultural differences must be considered in content strategies.

• Practical examples help bridge the gap between theory and application.

• Processes and team collaboration are vital for scaling.

• The use of the right tools boosts efficiency.

• Monitoring and quality assurance are indispensable.

  
  

  ⏱️ Chapters
  00:00 — Introduction to SEO and Scaling
  03:12 — The Importance of Hypotheses and Testing
  06:02 — Automation and Efficiency in Content Creation
  09:08 — Internal Linking at Scale
  11:59 — Migrations and Risk Management
  15:03 — Cultural Differences and Content Strategies
  17:53 — Real-World Examples of Scaling
  21:10 — Processes and Teamwork in Scaling
  24:09 — Wrap-Up and a Look Ahead