Catching tricky mobile SEO problems in Google's mobile-first indexing world [Case Studies and Tools]

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SEO From The Front Lines

Glenn Gabe

31 episodes

4 days ago

Glenn Gabe covers the latest Google algorithm updates, the latest changes in Search, AI Search, and other disturbances in the SEO force. And he'll do this in less than 15 minutes per episode.

Marketing

Business

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Glenn Gabe covers the latest Google algorithm updates, the latest changes in Search, AI Search, and other disturbances in the SEO force. And he'll do this in less than 15 minutes per episode.

Marketing

Business

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Catching tricky mobile SEO problems in Google's mobile-first indexing world [Case Studies and Tools]

SEO From The Front Lines

10 minutes 18 seconds

1 year ago

Catching tricky mobile SEO problems in Google's mobile-first indexing world [Case Studies and Tools]

I cover two case studies underscoring the importance of catching sneaky mobile SEO problems in Google's mobile-first indexing world. The first case study involves canonical tags that weren't being published on mobile versions of the pages across a site with 100K+ urls. The second case involves thin content becoming even *thinner* since less content was being published on mobile versions of the pages. That was on a stie with 40M urls. I also covers several tools and tips for surfacing those problems. I also cover tools and tips for surfacing mobile SEO problems, including the URL inspection tool in GSC, crawling tools like Screaming Frog, Sitebulb, and Lumar, Chrome extensions, and then even site queries using quoted text. With Google switching to mobile-first indexing, it's using Googlebot-Smartphone for indexing purposes. That's why it's important to make sure all of your content, structured data, directives, canonicals, and more are located on the mobile versions of your pages. If not, Google will not pick that up.

00:00 The importance of catching tricky mobile SEO problems.

00:40 Google's switch to mobile-first indexing.

01:38 Case Study 1: Playing hide and seek with canonicals.

03:10 Case Study 2: Thin pages becoming *thinner* on mobile.

05:35 Tools and tips for checking for mobile-first indexing problems.

9:37 Summary: Make sure you don't miss the mobile view.

Blog post: https://www.gsqi.com/marketing-blog/mobile-first-indexing-seo-problems-case-study/

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