In today's episode of the Sensitive. podcast, I interview Lauren Van Mullem, ethical copywriter, and we discuss: -how she got into copywriting -the biggest mistakes she see coaches, healers, and service based entrepreneurs make in their copywriting -the elements that need to be present to make a newsletter something that people actually want to read -her thoughts on whether or not to use pain points in your copy -immediately actionable tips on how you can find your own authentic voice in your copy -how you can find your authentic voice in your business This was such a rich, immediately actionable, and fun conversation! Lauren Van Mullem is an ethical copywriter for life coaches, spiritual coaches, health & wellness coaches and service-based entrepreneurs. Her specialty is supporting coaches to write their own website copy to connect with their ideal clients without being "salesy" or using manipulative tactics. She offers affordable workbooks, workshops, and feedback, and (higher priced) done-for-you copywriting, as well as a monthly Free Craft n’ Copy Hour. LAUREN'S LINKS: Website Instagram Craft n' Copy Hour DIY Template for a One-Page Website   If you found this podcast helpful, please give it a 5 star review and share it with others who might benefit so that more HSP and neurodivergent business owners can get the support they deserve! Don't forget to subscribe so you never miss an update! Get Involved: The Consistency Blueprint mini-course If you’re ready to know exactly which business activity to do in accordance with your energy levels and time constraints daily, my new mini-course, The Consistency Blueprint is for you. In the Consistency Blueprint mini-course, you’ll learn my signature Energy Mapping method that has allowed me to make consistent progress in my business while being a highly sensitive, neurodivergent, toddler mom. It’s specifically designed to be tiny, digestible, and immediately actionable. (And no-consistency doesn’t mean constant!) Learn more and enroll here for only $30  Sustainable Growth Private Coaching: Grow your business in a sustainable, body-led way — without burning out, overriding your needs, or sacrificing your health. Learn more and apply. Join My Newsletter to receive the best of what I know about running a business that honors your sensitive nervous system. Get off the roller coaster. Free Somatic Coaching Starter Session: Experience a free session using asynchronous voice memo coaching via Signal app.