In Episode 63 of the State of the Market for Law Firm Sales in 11 Minutes, Senior Attorney Match’s Jeremy E. Poock, Esq. addresses the following: The Clock Has Begun Ticking on Law Firm Sales 1.0   As Poock explains, the clock has begun ticking on Law Firm Sales 1.0 because of the ongoing impact of Digital Disruption upon business development for lawyers in today’s post-2020, 3.0 Digital Era for the legal industry.   Unlike the pre-Google, 1.0 Word-of-Mouth Era in which Senior Attorneys built their Books of Business as Rainmaker Attorneys, today’s and tomorrow’s clients by-pass Rainmaker Attorneys and search Google, as well as additional digital platforms (egs. LinkedIn, Facebook, Instagram, and more), to search for lawyers and law firms to hire.   That Digital Disruption to business development in the legal industry has also caused the clock to start ticking upon Law Firm Sales 1.0, in which selling law firms benefit from fee sharing derived from the performance of their Books of Business, for the following reason:   If a selling law firm’s Book of Business diminishes as a result of Digital Disruption in today’s 3.0 Digital Era for the legal industry, the value of their earnouts via Law Firm Sales 1.0 will diminish as well.   Poock also explains that the clock has begun ticking upon Law Firm Sales 1.0 because Growing Law Firms may soon prefer acquiring new clients via Multi-Channel Digital Marketing, rather than paying referral fees in consideration of the Books of Business of Senior Attorney-led firms.   As Poock states, “[W]e're starting to see . . . in the marketplace that Growing Law Firms may very well not need to acquire Senior Attorney firms because their customer acquisition cost, that is, their new client acquisition costs could be less expensive and more efficient via their Multi-Channel Digital Marketing.”   And, as Poock has shared in previous podcasts, for those Senior Attorney-led firms that will not adopt Multi-Channel Digital Marketing to replenish their Books of Business, the best time to sell is now, while Growing Law Firm purchasers continue to want and need their: (1) Book of Business; (2) Experienced workforce; and (3) Subject Matter Knowledge to convert into digital to attract the attention of today’s and tomorrow’s potential clients who search online for lawyers and law firms to hire.